📘

Playbook

Splash Sports — Strategic Intelligence Dashboard
Active Users Ecosystem
2M+
Across Splash portfolio
State Coverage No License Required
44 + DC
US states + Canada — skill-based DFS classification
Total Raised Series B
$29M
Series B closed Oct 2025 — Dream Ventures lead
Portfolio Reach Annual
750M
Page views/year across Splash Inc. properties
🔄 Commissioner Economy Flywheel Core Thesis
Commissioners
Create contests, build audiences
→
Content
Contests = content, social engagement
→
Players
Join contests, invite friends
→
Revenue
Platform + commissioner earnings
→
More Commissioners
Success attracts new creators
Up to $2M in commissioner bonuses · Some commissioners earning six figures · YouTube Partner Program for sports gaming
⚔️ Competitive Landscape
PrizePicks
Largest DFS by volume · Player props
High Attention Overlap
Underdog Fantasy
Well-funded · Moving into social
Encroaching
Betr
Prop-focused · Smaller scale
Low Overlap
Dabble
Australian-origin · Entering US
Early
DraftKings / FanDuel
Sportsbooks · Billions in CAC
Different Model
📅 Strategic Timeline
2021
Founded via RunYourPool + OfficeFootballPool acquisitions
Foundation
2023
Splash Sports platform launches
Product
Jan 2024
Series A — $14.1M (Acies, K5 Global, Accomplice)
Funding
Oct 2025
Series B — $14.5M (Dream Ventures lead)
Funding · Current
2026
Scale marketing, partnerships, product suite expansion
Series B deployment
🏰 Competitive Moat
Model Peer-to-peer marketplace
Classification Skill-based DFS (not gambling)
CAC Strategy Community-driven, not bought
Network Effect Commissioner flywheel
Coalition Member Coalition for Fantasy Sports
Growth Philosophy Efficient > Fast
🤝 Partnership Ecosystem
Strategic Investor EP Golf Ventures (PGA + Elysian Park)
League Partners NBA, PGA (via EP Golf)
Brand Partners Jack Link's, TaylorMade
Creator Partners Nick Wright, Phil Hellmuth, Cousin Sal
Angel Network Kraft, Epstein, Alex Morgan
Partner Solutions B2B contest platform for brands
Open Strategic Questions
Path to Series C / Exit
What metrics need to hit? Timeline?
Flywheel Performance vs. Projections
Commissioner activation, retention, revenue per commissioner
Uncaptured Partnerships
Media cos, leagues, teams, athletes — where's the whitespace?
Product Roadmap
New game types, entertainment verticals, beyond sports?
International Expansion
Beyond Canada — where does the model translate?
Marketing Leadership Gap
No CMO on staff — how is this being covered?
📘 Playbook · Splash Sports Strategic Intelligence · Built on Cloudflare Pages